Near Nizhny Novgorod has won at the festival Alfa Future People 2018

Near Nizhny Novgorod has won at the festival Alfa Future People 2018
Photo source:
Ekaterina Parshina // MESMIKA

More than 100 DJs from all over the world, the latest technology and gadgets, sports activities an unforgettable and incomparable atmosphere. All this Alfa Future People. The place for the fifth time collects in its territory tens of thousands of people, United by the music and craving for the new and unexplored.

Last weekend 10 to 12 August 2018 in the village of bol'shoye Kozino near Nizhny Novgorod with the support of Alfa-Bank for the fifth time took place the most anticipated event for modern electronic music and technology in Russia – the Alfa Future People festival 2018.Tiesto SteveAoki, Alesso, Afrojack, Aly&Fila, Aphrodite, by dvbbs, Gareth Emery, Going Deeper, KSHMR, Swanky Tunes, Vini Vici, Yellow Claw, Modestep and many others played their sets on 4 unique scenes. Anniversary festival has broken attendance records and has collected 52 000 visitors from 20 countries.

Festival guests waited kilotons of high-quality sound from the most eminent representatives of electronic music, watch lectures on futuristic themes and not only, but also the advanced infrastructure and the largest in Russia the main stage. This year, designers and architects have exceeded all expectations and created a scene worthy of the anniversary festival, which was attended by people from all corners of the planet.


Music


Alfa Main-Stage. This year the festival Alfa Future People said five years. The magical silhouette of colossal proportions, who grew up in the middle of a favorite field, welcomed by all lovers of electronic music with open arms in the truest sense of the word. The main stage in that year became the largest in Eastern Europe. Its size was 100 meters wide and 30 in height. As in previous years, the main stage was made by world DJs from the ranking of the TOP 100 DJMag.

Bass Stage by S7Airlines. S7 presented the Bass Stage in a new and original interpretation: GATE7. It is a space where everyone could go to the individual musical journey. Scene for 3 days was torn to the sets of Flux Pavilion, Fonarev, Headhunterz, Krewella, Modestep, Noisecontrollers, Rudimental, Slander, Slushii, Subfocus, Victor Strogonov, Volac, Zeskullz, Dolphin. Surprise for the guests of the festival were performances by Netsky, and What So Not, who came by special invitation S7 Airlines, as well as Pyromania Theophanes, who closed his speech the programme of the festival. In addition, S7 Airlines have created a visual space where guests were able to spend the time to earn miles for flights with the airline, as well as participants travel to the best music festivals in Europe.

Miller Future Music. Alfa Future People along with Miller FutureMusic continue to improve idea, what could be the festival of electronic music in Russia. The second time the festival presented a special stage Miller Future Music, which made stars techno: Louisahhh, Atom TM&Tobias, Ben Klock, Boys Noize, Jan Blomqvist, Marcel Dettmann, Vitaliclive, Abelle, Adamov, Bvoice&Anrilov, Boym, ELb2bShutta, IngaMauer, KovyazinD, Kurmyshev, Mashkov, Mujuice, Nocow, Philipp Gorbachev, Sofia Rodina, Dr. Spy.der, Zabelin.

ShowCast Stage by Alfa-Bank. On the new stage created by alpha Bank along with the platform on the talent ShowCast was made by 30 young DJs that are selected in the large-scale all-Russia casting. And at night they were replaced by the professional electronic scene: John B and Victor Strogonov, Nadya, Proxy, Alexander Popov, Anton Bruner, Byor, Filatov&Karas, Fonarev, GambinoSoundMachine, Lost Capital, Peter Lankton, Profit, Teddy Killerz, The Dual Personality, Tigerlay, Van Murten and others. The interior of the tent became one of the most memorable art objects of the festival, because it was created in collaboration with artist calligrapher Pokras Stripes. At night, the whole perimeter of the tent became a living canvas, which with the help of video projection were presented to his work.

Sport

In 2018, the sports zone at Alfa Future People was increased to 10 000 sq. m. for the First time at the festival, anyone could test their strength and to pass the standards TRP. Visitors also took part in a football freestyle, EMS-training, compete in laser tag, workshops on alpha Gravity from one of the most flexible people in the world, as well as master classes for the workout. Vivid impression left a volleyball tournament organized by the brand healthy diet Dr.Körner. Within two days all the volleyball fields of the festival was the battle between professional athletes, Amateurs and fans.

To check yourself for strength was on inflatable obstacle course with a length of over 40 meters from Gillette antiperspirants. Through beehive, picket fence, teeth, climbing the mountain was not easy – with it only real men. After passing the obstacles, you can not only obtain prizes, but to make memorable pictures on the podium, located near the area of workout.

On the court ASICS the presentation of a unique functional technologies new model running shoes ASICS GEL-KAYANO 25. Experienced coaches talked about the progress of modern technology in sports equipment, as well as shared experiences on how to start Jogging.

In addition, the platform was established unusual treadmill. Getting up on her and picking speed, music and video art background, it was possible to feel like a real DJ-a member of the festival and to get this video to instagram.

And finally, the twenty lucky winners who participated in the raffle prizes from ASICS, won the special collections, which include the new ASICS GEL-KAYANO 25, and also got into the VIP area of the festival and backstage of the main stage. In addition, they were able together with Victor by Skipanim, founder and General producer of Alfa Future People, get on the so-called "road of life" (corridor bounded by barriers designed for organizational purposes and emergency services, which runs through the whole dance-floor) directly to the stage during the performance, Steve Aoki.

Technology

Tradicioni AFP is not only the music but also the latest technology. For the first time at the festival was represented by vertical AgroFarm from artist Ivan Karpov, in which the AFP visitors were able to observe the growth of edible plants. Two tents were more than 100 gadgets, among which: smart hydration system Water IO futuristic scooter-suitcase ATTO, augmented reality glasses for cyclists Raptor, a personal trainer of the future VI, high-tech store Dollar Store The Data from the “Kaspersky Lab”, where you could buy goods for information, innovative car the new Volkswagen Touareg, and many other exciting, innovative discoveries. All of this can be found in the area of technology Alfa Future People. There have been dozens of lectures on a futuristic theme: geolaboratory to freeze people, advanced bionic prostheses, the specifics of creation of the online farms.

In between lectures and musical sets visitors in the tent PlayStation4 could compete among themselves in FIFA 18 and popular GTSport racing, and one of the first in the world have tried the new game "spider-Man".

Infrastructure

Alfa Future People - it is the best Russian festival infrastructure. As in previous years, thanks to the support of Mastercard, the festival has become a comfortable and dynamic space without cash. Guests could leave their wallets at home and easy to pay for any purchases, not only Bank cards, but devices with contactless payment – enabled wristbands, and stickers, etc. available on the festival worked 24 ATM Alfa-Bank, allowing for rapid contactless conduct operations cards, bracelets and any gadgets. They could also top up the card, and in its absence to obtain it, contact the office of Alfa-Bank "the alpha-info".

In 2018, "Beeline" has broken another record by expanding the festival one of the largest Wi-Fi networks in Russia under the open skies: more than 160 Wi-Fi access points from which the part was equipped with modern adaptive antenna system based on the technology BeamFlex provides high speed mobile Internet.

Each year the festival improves the infrastructure of tent cities. This year the location with pre-set tents camping "Caravan" broke all records for sales. Visitors to this zone were available round-the-clock check-in, additional security, lockers for charging etc. Visitors staying in recreational areas "alpha", "Beta" or "Gamma" has also received additional privileges: each girl, settled in camp, received a welcome package with Discreet; others could obtain product from brand ambassadors at the festival.

Arts & entertainment

This year for the first time on Alfa Future People created full area of contemporary art. Inspired by the energy of freedom, of music and drive, "Borjomi" presented at the festival a massive art space. Futuristic installation was created in collaboration with the British Higher School of art and Design. The result was born a series of original art objects that became the place to meet new people, brilliant dancing, and of course, creative pictures. The inspiration for this futuristic project was the new design of the famous banks of "Borjomi" - this year she starred in the UV rays on the dance floor in honor of his birthday. A year ago the Bank had been presented on the main open-air summer and immediately gained popularity. Just imagine: since the first appearance has sold so many cans, it would suffice to pave the way from Moscow to the festival and back.

Pokras Lampas, author of the largest calligraphy in the world and the Creator of the design of youth Mastercard Next was the special guest of Alfa - Bank and held lectures and performances.

Like last year, "Alfa-Bank" has provided guests with the opportunity to Express feelings, to participate in a fun marriage ceremony. Over the three day festival in the area of weddings from "Alfa-Bank" has married over 300 couples. The happy couple, as well as all visitors to the festival were able to make the most vivid picture in the background of installations, light objects and art objects from Alfa-Bank.

To create a bright image and to capture the best moments of AFP was in the corner of the brand of chewing gum Five® from Mars Inc, where for 3 days the guests of the festival have created individual images using fluorescent paint for clothes and body. Users actively shared vivid pictures in social networks under the hashtag #на_AFP_с_Five. The author of the photos got a special prize from the brand – smart watch.

In 2018 for the first time at the festival leisure Park created by the brand BURN. Festival guests were able to ride several rides, and to join the colorful Brazilian carnival. Musical programme has been entrusted to the project participants BURN Residency is a global competition with a prize Fund of 100 000 euros, created in order to help young DJs to bring career to a new level. Among others in the area BURN the AFP was made by the Russian party BURN Residenсy-2018 DJ Roustam, a participant of last year's competition from Russia Keitleen and the winner of BURN Residency-2017, Turkish DJ Furkan Kurt.

For those who only wants to learn DJing, Beeline has established a special area with gadgets from Playtronica that the process of making music becomes accessible to everyone. Also in the area BeelineUP visitors could watch your favorite movies and TV series in mobile cinema, charge gadgets, rent a bike or take photo at the legendary lift BeelineUP.

Some of the best views of the main stage you can enjoy from the site K_player, which gathered under its roof hundreds of festival visitors. Exclusive set from DjFluidOnze, master classes from Anton HES and Alexander Veshev, multifaceted installation by the world famous designer and art objects Casa Sheeran.

Looking for relaxation can unwind in the zone "Brianza", where they could not only breath, but also to find a drink to taste.

For the first time on the Alfa Future People festival there are cinema, organized by the largest online movie theater ivi Russia jointly with the portal "Your leisure". For festival visitors were shown the Comedy "Supercop", and a continuation of the movie — "Supercop 2", which had its world premiere in April this year. For lovers of short stories ivi made the film Piter by c Eugene Tsyganov in the title role and "Doping", "the Martian Chronicles", MUTE, "screw this" and an "Offer" from the school of film and television industry.

The Ministry of tourism of Israel has created a great place for a pleasant stay at the Alfa Future People. In the area of "Holiday in Israel" festival guests can explore the three seas country: in tech and active in tel Aviv, it was possible to charge the phone and play in the Israeli beach badminton matkot, Sunny Eilat to drink fruity cocktail at the bar and try real Israeli falafel in the pita, and the Dead sea to relax and lie down on the beach chairs.

Alfa Future People are not spared and motorists. They had the opportunity to be one of the first to appreciate the new premium SUV Volkswagen Touareg 7 seater family SUV Teramont and Russian bestseller Tiguan version Sportlinе. Anyone wishing to get acquainted with the model range of Volkswagen, in parallel, trying himself in the role of DJ, mixing, as at first might seem incompatible things, namely, the sounds of the car and the track popular Russian group Swanky Tunes. All this is possible thanks to online project "pre-party". All the participants brand zone #VWolumeUp could participate in the raffle of a week-long test drive of the new Volkswagen Touareg, and of course, the prize found their lucky winners.

Julia Doroshina, CEO of Alfa Future People: "this year AlfaFuturePeoplemarked the first anniversary. We are pleased that, despite the many alternative activities, the demand for the festival has surpassed all expectations. This year we collected a record number of visitors – 52,000, the stadium is the best electronic artists, dozens of art objects, more than 60 unique points of court, a design market, a large lecture hall and the technology zone. Thank you to everyone who has been with you all these years and held the fifth festival the best weekend of the year. We have new plans and preparations for 2019, which also promises to be equally memorable".